Two senior partners, no juniors on your project
Clarity, rigour and independent judgement.
Greenvision Consulting is an independent advisory firm dedicated to green hydrogen and its derivatives, with a strong focus on electrolysis technologies and project economics. The people you meet are the people who do the work.
The team
Engineering backgrounds combined with product, commercial and project delivery experience, on both the buyer side and the manufacturer side.
Loïc Joly
Centrale Paris 2007, energy major. Over 15 years across hydrogen, renewables and industrial energy systems, including three years at McPhy Energy.
- Senior product and strategy roles at Air Liquide, GE Renewable Energy and McPhy Energy
- Electrolysis technical expert, with a rare working knowledge of Chinese electrolyzer roadmaps
- Technology programme risk and development
- Extensive green hydrogen industry network
Robin Ladous
MSc Process Engineering (ENSIC). Over 15 years delivering complex industrial and energy projects worldwide, in hydrogen, industrial gases and chemicals.
- Large-scale project delivery, 10 to 100 M€, from concept to commissioning
- Innovation programmes from TRL4 to TRL8
- Electrolyzer commercial offering from the OEM side: supply agreements, LTSA
- Senior leadership roles at Air Liquide and McPhy Energy
What we wanted to create
Technical depth, built into how we advise.
Most hydrogen advisory work stops at the market: sizing, positioning, go-to-market. We wanted to bring services that go just as deep on the technology, understanding electrolyzer performance, degradation and system integration well enough to challenge a vendor’s claims rather than simply relay them. In practice, market and technology can’t be treated separately: a competitive analysis that ignores technical feasibility, or a technical review that ignores cost, both miss the point.
That combination is what lets us be operational quickly, with a strong anchor on competitiveness (cost, LCOH, contractual terms) in every assignment. It also reflects where we built our careers, in product and sales leadership roles at industrial companies, learning to listen to the client and move from a product-push logic to a genuinely client-driven one.
Our positioning
We operate at the intersection of hydrogen markets and technologies, project development and strategic decision-making.
What we bring
- Deep technical expertise in electrolysis and hydrogen systems
- Hands-on experience on industrial and multi-megawatt projects
- A working understanding of project economics and risk allocation
- Clear governance on confidentiality and conflicts of interest
How we work
- Senior-only delivery, no pyramid staffing
- Short, focused assignments with explicit deliverables
- Written positions you can put in front of a board or a lender
- Working globally, based in Marseille, France
Confidentiality & governance
Our internal Code of Conduct defines clear rules on information handling, client confidentiality and potential conflicts of interest.
This framework lets us work with technology providers and OEMs while keeping independent judgement and decision integrity.
Work with us
If your question involves an electrolyzer, a supplier, or a number that has to hold up in front of an investment committee, it is probably one we have answered before.
Discuss a project